Your website is often your first impression — is it working for your business, or against it?

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler is joined by returning guest Jen Slightham, CEO of 434 Marketing in Lynchburg, for a timely conversation on optimizing your online presence.

From building a strong, recognizable brand to ensuring your website is functional, user-friendly, and effective, this episode dives into what businesses need to succeed in today’s digital landscape. Julie and Jen discuss common website pitfalls, the importance of keeping your site current and competitive, and how your online presence can directly impact credibility, visibility, and growth.

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