Marketing isn’t just a piece of your business strategy. It can be the difference between growth and getting left behind.

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Becky Freemal, Chief Marketing Officer and Founder of The Market Exec for a practical and insightful conversation on marketing fundamentals that every business should understand.

From building a strong foundation to staying consistent with your messaging, Becky breaks down the core elements that drive visibility, trust, and long term success. The discussion highlights why marketing is not optional in today’s landscape and how businesses can position themselves to stand out in competitive markets.

Whether you are just getting started or looking to re ...