When you’re raising capital, visibility isn’t vanity — it’s leverage.

When Kate was raising for Loba, she kept hearing the same thing: “You’re everywhere.” But behind that perception wasn’t a big budget — it was a strategic (and relentless) push for visibility.

In this episode, Kate sits down with PR strategist Sarah Mawji of Venture Strategies to unpack what actually goes into building that kind of momentum during a fundraise.

Using Loba as a case study, they break down:

• The PR and media strategies that helped build credibility without a big spend
• How to use earned media to get in front of the right investors
• Why smaller publications can sometimes drive more results than major headlines
• And what founders should be doing before they start raising

Bu ...