In this solo episode of Branded Assets, Kate breaks down one of the biggest misconceptions in business: that your logo = your brand.

After 15 years in marketing and eight years running her own agency, Kate shares why so many founders skip strategy, jump straight to visuals, and end up building brands on vibes instead of clarity. From what she calls the “canvification of brands” to logos made in Microsoft Word, this episode is a candid look at what happens when convenience replaces intention.

You’ll learn:

• What a brand is not Why brand strategy is a strategic asset, not a nice-to-have
• How a strong brand makes hiring, partnerships, marketing, and scaling easier
• The real difference between brand strategy and visual identity
• Why skipping this work early will cos ...