Shazia Govindji had a full coaching practice before she ever posted on social media. Not because she had a perfect system, but because she kept picking up the phone, showing up to conversations, and doing the uncomfortable thing before she felt ready — including saying her fees out loud ten times to herself so they wouldn't stick in her throat when a real prospect asked.

Shazia is a leadership coach who works with organizations ranging from global corporates like HSBC to charities like Shelter, as well as privately with individuals and groups. In this conversation, she and James explore what it actually looks like to build a practice through action rather than perfection — why your own wellbeing and inner development aren't separate from your professional growth but are the very thing that makes you someone people want to work with, and how ...