Part 1: Serve The Conversation, Not The Outcome w/ Jesse Hile
Jesse Hile didn't set out to build a coaching practice through strategy. His first client came because he showed up as himself — open, vulnerable, genuinely present — in a conversation with no agenda. That's still how he works today. Jesse is an executive and performance coach, founder of Next Level Guidance, and also runs an education technology company serving underserved schools in Detroit and Indianapolis. In this conversation, he and James explore what it actually means to serve the conversation rather than the outcome — why the moment you start thinking about getting a client from a conversation is the moment you stop being fully in it, and what becomes possible when you let go of the result entirely and just show up for the person in front of you. They get into the importance of listening to the specific language someone uses — the words that keep showing up that signal what's really going on underneath — and how a simple question about being late to a ball game led to a message from a client's wife weeks later saying "I don't know what you said, but thank you." Jesse also shares the story of taking a lien out on his paid-off vehicle to invest in his first coach, and why going all in on himself was the moment everything started to shift. If you've been treating client creation as a strategy rather than a way of being, this conversation offers a direct and genuine alternative. If this resonated and you're ready to explore what's possible for you and your business, reach out to James at JMWightman.com. Connect with Jesse: jessehile.com Connect with James: JMWightman.com If you're enjoying the show, subscribe so you never miss a conversation.