There's a version of building a coaching practice that doesn't require cold outreach, complicated funnels, or waiting until you're perfect. Katharina Wrather found it by doing something simpler — telling the people already in her life what she was up to, and trusting that service would do the rest.

Katharina is a life coach based in England with a background in marketing and running her own fitness studios. In this conversation, she and James explore what it looks like to grow a practice organically through the networks you've already built across every season of your life — your work history, your local community, your children's school, the places you've lived. She shares how announcing her coaching training on Instagram before she even had clients led to her first pro bono work, which led to her first paying clients, which led to referra ...