Most coaches looking to fill their practice are searching for clients somewhere out there — a new platform, a better funnel, the right niche. Deryl Sweeney spent years doing the same, until his coach asked him a simple question that changed everything: how many conversations are you actually committed to having each week?

Deryl is an executive coach and mentor who works with CEOs, founders, and leaders who want to create something meaningful in the world. In this conversation, he and James explore what it actually looks like to treat your coaching business as a business rather than a glorified hobby — and why that one shift, more than any tactic, is what moves a practice from half full to full. Deryl shares the story of how his own coach Ankush told him "faster is available" and what followed from that direct challenge.

They also get  ...