Notas del episodio
Most coaches spend years chasing the next strategy, the next funnel, the next program. Margo George found one approach that worked in her first year of coaching and has trusted it ever since — and 11 years later, it's still how almost every client finds her.
Margo has been coaching for over a decade, training with some of the best in the world across multiple modalities. But more than any certification or technique, what's built her practice is a single consistent foundation: genuine relationships with nothing on them. No agenda. No manipulation. No need to get something from the person in front of her.
In this conversation, Margo and James explore what that actually looks like in practice — how she moves fluidly between a social conversation and a coaching one without forcing it, how she spots what's really going on beneath the problem someone thinks they have, and why the coach who tries to persuade has already lost the conversation. They also get into professional networking as a genuine and underrated source of clients, and why creating from where you are right now — not where you think you should be — is the only place a sustainable practice can actually start.
If your client creation feels complicated, effortful, or like you're always missing something, this conversation might be the simplest reframe you've heard in a while.
If this resonated and you're ready to explore what's possible for you and your business, reach out to James at JMWightman.com.
Connect with Margo: margogeorge.com
Connect with James: JMWightman.com
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