Most people walk into a conversation trying to be impressive. Julian Saad walks in genuinely curious — and that one difference has shaped everything about how he builds relationships and creates clients.

Julian is a coach who grew up traveling the world with his father, a self-made entrepreneur who handed him the best internship he could have asked for: at 14, Julian was put in a suit, flown to Lima, Peru, and spent 10 hours knocking on doors. Not to become a salesman — but to kill his shyness and learn how to be with people.

In this conversation, Julian and James explore what it actually looks like to build a coaching practice through genuine human connection — not funnels, not scripts, not tactics. Julian shares how he moves from a simple online comment to a voice note exchange to a real conversation without an agenda, how he enroll ...