Most coaches think client creation happens somewhere specific — at a networking event, on social media, through a particular strategy. Rose Latham has been creating clients at funerals, school gates, and local networking groups for over a decade. Not because she's looking for them, but because she's simply living her life with genuine curiosity about the people around her.

Rose is a life and leadership coach based in the UK and a client experience director at the AJC coaching career school. In this conversation, she and James talk about what it actually looks like to build a coaching practice from the life you're already living — how to move through small talk into real conversation by asking questions that make people think, why dropping the "in order to" changes everything about the energy you bring into an interaction, and how showing up ...