Join RSS.com and The Storytelling Lab for a hands on workshop on using storytelling to build podcast episodes that pull listeners in and keep them coming back.
Turn Listeners Into Engaged Fans
You convinced someone to hit play. The harder job is keeping them there.
Most podcasters pour energy into the front door (titles, thumbnails, topics) and lose people the moment the episode actually starts. Without a fast hook, a clear payoff on what you promised, and a thoughtful listening journey, your audience drops off.
In this free webinar, Greg Wasserman, Head of Relationships for RSS.com, sits down with Rain Bennett, host of The Storytelling Lab, author of The Chief Storytelling Officer, keynote speaker, and filmmaker, to unpack how strong storytelling turns a podcast from raw information into something with real impact.
Whether you record solo, run interviews, or script every word, you’ll walk away with practical ways to shape episodes your audience actually wants to finish and share.
What you’ll learn:
- What storytelling actually means inside a podcast (and the things it isn’t)
- How to grab a listener in the opening seconds and hold their attention
- How to deliver on the promise your title and show notes set up
- A straightforward framework you can reuse: Promise → Progress → Payoff
- How to apply storytelling across every format, from solo shows to interviews to scripted series
- How to match your content to the reason people pressed play in the first place, whether that’s entertainment, learning, or a mix of both
Why this matters
Your podcast is more than content. It’s an experience your audience steps into. Everything from the opening seconds to the closing line shapes whether someone stays to the end, remembers what you said, and passes the episode along to a friend.
By the time the session wraps, you’ll know how to walk your audience through stories that meet their expectations and leave a lasting mark.
📅 When: Wednesday, May 13th 2026 at 10am PT / 1pm ET / 6pm GMT
📍 Where: YouTube Live
🍿 Registration is free and easy – just enter your name and email below!
