The Creative Campaigner: New Age Strategies for Ad Pros - S2 Ep 13 - Satyen Adhikari

The Zista Podcast by Zista Education

Episode notes

Ads That Stick: Crafting Memorable Campaigns

Step into the world of advertising, with the latest episode of the Zista Podcast, "The Creative Campaigner: New Age Strategies for Ad Pros." We're joined by Satyen Adhikari, a Creative Director from DDB Dubai, whose two decades of crafting memorable campaigns have set the standard in the advertising industry.

In this episode, Satyen breaks down the art and science behind campaigns that resonate with audiences long after they've been aired. He shares insights from his extensive career and his current creative strategies, offering listeners a masterclass in turning ideas into emotional connections.

Expect to walk away with actionable advice on storytelling, digital engagement, and the nuances of creating ads that don't just pass by on the screen but pau ... 

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