

Permission to Quit the Project You Hate with Rusell Nohelty
Zen and the Art of Self Publishing by Janet Margot
S1 · E12
Sep 7, 2026
01:21:57
Episode notes
Russell Nohelty spent years building The Author Stack into a 40,000-subscriber authority newsletter for indie authors — then rebranded the entire operation as Hapitalist, pivoting from author-specific advice into joy-based business consulting for creators. In this conversation, he talks through why he sunset something that was already working, the specific bottleneck that shows up when you're doing everything yourself, and his framework for deciding what to keep, what to finish, and what to let go of — even mid-series, mid-project, or mid-career. It's a candid look at pivoting on purpose instead of waiting to burn out first.
Keywords
self publishing
indie publishing
tarot
author pivot
self-publishing transition
business tarot
AI and publishing