

Same advice. Same person. Rachel Morton on one pen name getting dismissed, while the other gets taken seriously.
Zen and the Art of Self Publishing by Janet Margot
S1 · E10
Aug 24, 2026
41:30
Episode notes
There's a guy who messages Rachel Morton's pen name for advice and takes it seriously — and dismisses her completely under her real name. Same information, same person, different reception. That anecdote is the spine of this conversation: what actually earns credibility in indie publishing versus what just gets loud. We get into the six-figure income claims that skip the spend it took to get there, the $7,000 courses selling guarantees no one can make good on, and why the loudest voices in this space skew male — plus how Rachel runs two pen names as separate businesses without losing either audience.
Keywords
self publishing
indie publishing
sexism
gender bias