Pop-Neuro Myth Busting: "People are afraid of Change" is a myth here's why

Hearing professionals talking about the idea that people are afraid of change, or that the brain fears change as a blanket truth, winds me up. I have spent 20 years helping people change behaviours and while I would agree change isn't always easy, its not because we fear it that makes it hard. There's a few other things at play... in this very brief post, I challenge the idea, and explain a few ways around understanding and incentivising change.