Episode notes
Are AI and automation making every brand look the same?
B2B buying may appear rational and data-driven, but behind every purchase decision is a human mind influenced by trust, familiarity, price, bias and psychology.
In this teaser from The Perspective, Suhasini Kirloskar B2B Growth Essentials from MarketAxis Consulting breaks down why understanding buyer psychology could be one of the biggest advantages a brand can have and why human creativity matters even more in the age of AI.
Watch the full episode on YouTube for the complete conversation on B2B buyer psychology, branding, marketing and AI.
#B2BMarketing #BuyerPsychology #BrandPsychology #B2BSales #BrandStrategy #ConsumerBehaviour #ArtificialIntelligence #BusinessGrowth #BehaviouralEconomics #ThePerspective