You Herd It Here

You Herd It Here

by Kassie Meiler
Marketing
Season 1

Episode 22 - The Big Holiday Marketing Audit: Lessons Every Brand Should Steal for 2026

In Episode 22 of You Herd It Here, Kassie and Sofia are putting holiday marketing under the microscope — and turning December into a roadmap for smarter strategy in 2026. The holidays don’t just test your creativity, they stress-test your entire marketing system. From workflows and brand voice to ad strategy and audience loyalty, this episode breaks down what the busiest season of the year reveals about what’s actually working — and what’s quietly falling apart. They unpack the biggest holiday marketing mistakes brands keep repeating (hello, last-minute planning and endless discounts), why “posting just to post” never pays off, and how ignoring emotional storytelling costs you more than a bad CPM. On the flip side, they spotlight what did work in 2025: community-driven content, clear messaging, smart retargeting, personality-led campaigns, and systems built to scale without burnout. You’ll walk away with tangible lessons you can apply immediately — how to audit your workflows, balance ads and organic, plan earlier, simplify your messaging, and use holiday analytics as a blueprint for the year ahead. If you want 2026 to feel intentional instead of reactive, this episode is your playbook. 🎙 Subscribe & follow @youherditherepodcast for more strategy-forward conversations. If this episode sparks ideas, share it to your stories and help more marketers join the herd.
S1 ¡ E22
Dec 17, 2025
17:58

Episode 21 - How Community Shapes Your Life & Career: Julia Sergison on Creativity and Connection

You’re craving connection, searching for your people, and wondering how to build a community that feels real—but it doesn’t happen by accident. In Episode 21, Kassie sits down with creative community-builder (and honorary GOAT) Julia Sergison to unpack how intention, curiosity, and shared experiences can reshape your life and career. From coworking desks to international trips, art clubs to supper clubs, Kassie and Julia explore what it means to gather people in a world that often feels disconnected. Whether you’re building a career, a creative practice, or a circle of friends, this episode is your reminder that community isn’t found… it’s created. 🎙 Subscribe & follow @youherditherepodcast for more conversations on creativity, connection, and the humans who make life better. If this episode resonates, leave a review or share it with someone who’s looking for their people. ➡️ Connect with Julia and explore her creative gatherings by following: @jserg @jsergcreative @artclubftl
S1 ¡ E21
Dec 10, 2025
37:16

Episode 20 – From Intern to Impact: Leading With Empathy, Community & Confidence with Lizzie Eaton

You’re overthinking, second-guessing, and holding back—but not because you lack talent. In Episode 20, Kassie and Lizzie Eaton break down how empathy, listening, and a little confidence can transform your career, your content, and your community. From customer experience and communication to building a foodie brand without the cringe, this episode is your reminder that showing up authentically is the real strategy. 🎙 Subscribe & follow @youherditherepodcast for more episodes like this. If this one inspired you, leave a review and share it with someone who needs the nudge. ➡️ Connect with Lizzie by following @liz_eatzz
S1 ¡ E20
Dec 3, 2025
33:23

Episode 19: Social Media Myths That Are Killing Your Growth

In Episode 19 of You Heard It Here, Kassie and Sofia are calling out the social media myths that are secretly killing your momentum — and what to do instead. From “more hashtags = more reach” to the obsession with going viral, they break down the outdated advice still floating around TikTok, client meetings, and your cousin’s-best-friend-who’s-a-‘marketing-guru.’ These myths don’t just miss the mark — they burn you out, drain your time, and distract you from what actually moves the needle. You’ll learn why posting every day isn’t the magic fix, how trend-chasing leads to weak strategy, and what happens when you create for the algorithm instead of your audience. And of course, they’ll walk you through what to focus on instead: clear messaging, sustainable schedules, data-driven decisions, and community-building that lasts. If you’re ready to stop spinning your wheels and start seeing real growth — this episode is your reset. 🎙 Subscribe & follow @youherditherepodcast for more episodes like this. If this one hits home, drop us a review so more marketers can find the herd.
S1 ¡ E19
Nov 19, 2025
18:05

Episode 18 - Stretch, Recover, Post: Building a Resilient Brand Like an Athlete with Andrew Geil

You’re burning out, but it’s not because you’re weak—it’s because you’re untrained. In Episode 18, Kassie and Andrew Geil dive into what athletes can teach us about brand building, burnout, and bouncing back. From mindset and micro-goals to discipline and daily reps, this is your recovery plan for sustainable success—on social and beyond. 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this. If this one fired you up, leave a review and share it with someone who needs the pep talk. ➡️ Connect with Andrew and Avion PT by following @andrew.geil @avionpt
S1 ¡ E18
Nov 12, 2025
28:46

Episode 17 - The Paid Ads Playbook: How to Actually Win with Social Campaigns

So you boosted a post… and nothing happened? In Episode 17, Kassie and Sofia break down why that is—and what actually works when you're spending real money on social. From targeting and budgeting to creative and data, this is your no-fluff Paid Ads Playbook. Whether you’re new to ads or scaling campaigns, learn how to run paid social that actually performs. 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if this one hits home—drop us a review so more marketers can find the herd.
S1 ¡ E17
Nov 5, 2025
20:41

Episode 16 - Brand Messaging That Converts: How to Tell a Story That Sells with Melissa Sweredoski Larrea

Your offer is solid—but is your messaging landing? In Episode 16, Kassie sits down with communications strategist Melissa Sweredoski Larrea to talk about storytelling that sells. From why brands struggle to explain what they do, to the role of emotion and authenticity in conversions, this episode is packed with practical tips, fresh insights, and a few marketing myths that need to die. Whether you’re refreshing your brand or just trying to explain it better, this one’s for you. 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this and visit http://www.melissalarrea.co to connect with Melissa.
S1 ¡ E16
Oct 29, 2025
32:03

Episode 15 - The Science of Consistency: Why Posting Regularly Matters More Than You Think

📍Posting once and ghosting your audience for three weeks? Yep, we’ve been there. But if you’re wondering why your content isn’t landing—it might be a consistency problem, not a quality one. In Episode 15, Kassie and Sofia dive into the science of showing up. From how algorithms reward regular posting to why your audience craves rhythm, this episode is a wake-up call for every brand stuck in the start-stop cycle. 💡 Actionable tips to stay consistent without burning out—and why momentum matters more than perfection. 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if this one hits home—drop us a review so more marketers can find the herd.
S1 ¡ E15
Oct 22, 2025
16:21

Episode 14 - What Agency Owners Don’t Want You to Know: A Conversation with Alex Joyel

📍What do glossy decks, viral Reels, and “can’t-miss” social strategies have in common? Behind the curtain, it’s not always what agencies want you to believe. In Episode 14, Kassie sits down with content creator Alex Joyel of SkyHouse Social to talk about the myths agencies sell, what really drives results, and why content only works when strategy is in the room. 🎯 No fluff, just a real convo between a creator and strategist who’ve seen what works—and what totally flops. 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you love it — drop us a review so more marketers can join the herd.
S1 ¡ E14
Oct 15, 2025
33:13

Episode 13 - AI in Social Media: Your New Assistant or Your Worst Nightmare?

📍AI can write your captions, edit your Reels, and even slide into your DMs—but is it making your life easier or erasing your brand in the process? In Episode 13, Kassie and Sofia break down the good, the bad, and the cringey of using AI in social media—from time-saving hacks to brand voice nightmares—and how to strike the right balance. 🤖 Real talk, no tech-bro jargon—just smart ways to use AI without losing your authenticity. 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you enjoy it — leave us a review! It helps more marketers find the herd.
S1 ¡ E13
Oct 8, 2025
15:35
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