Are we entering an influencer recession?

In Episode 57 of You Herd It Here, Kassie and Sofia break down why creators are under more pressure to perform, how some influencers are intentionally using rage bait to boost engagement, and why brands need to look beyond likes, comments, and follower counts when choosing partnerships.

Because attention can get you noticed, but authenticity creates lasting impact.

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If this episode made you rethink what “good engagement” really means, share it with a marketer, creator, or business owner.