Marketing feels like it's changing every five minutes.

In Episode 46, Kassie sits down with Michelle Carroll, President of One Stop Marketing Solutions and incoming President of SFIMA, to discuss what's actually changing in marketing halfway through 2026—and what brands need to pay attention to moving forward.

From AI-powered search and declining consumer trust to the growing importance of community, authenticity, and human connection, Michelle shares insights from nearly two decades in digital marketing. Together, they explore why attention is becoming the most valuable currency online, how AI is reshaping search and content discovery, and why the brands winning today are building communities instead of simply chasing followers.

Whether you're a marketer, business owner, or content creator, this episode offers practical insight ...