Social media isn’t just about posting anymore. It’s about being found.

In Episode 38, Kassie and Sofia break down the biggest takeaways from the Ragan Disney Social Media Conference 2026and what they actually mean for marketers right now. From the shift toward social as a search engine to how AI is changing the way content is discovered, this conversation goes beyond trends and gets into what’s fundamentally changing in the industry.

They unpack how platforms like Instagram, TikTok, and even Reddit are now driving search behavior, why your captions, on-screen text, and comments matter more than ever, and how AI tools are pulling from your content to deliver answers. The takeaway is clear: if your content isn’t structured, clear, and easy to interpret, it won’t show up.

Kassie and Sofia also dive into the evolution of content str ...