Most businesses think they need a bigger budget to grow. More spend, more ads, more channels. But real growth doesn’t come from doing more—it comes from doing the right things.

In Episode 37, Kassie sits down with Molly Lopez, founder of Sparo, to break down why so many businesses struggle to scale—and how to apply big brand strategy without big brand resources.

From working with major brands to building a boutique agency, Molly shares what actually drives results today. This conversation challenges the idea that you need to be everywhere, do everything, or outspend competitors to grow. Instead, it’s about prioritization, smart execution, and understanding where your efforts actually make an impact.

They explore why affordable marketing isn’t about being cheap, how testing and timelines really work, and why strategies like influ ...