One of the biggest questions for anyone starting a career in marketing isn’t about skills. It’s about direction. Agency or in-house?

In Episode 36, Kassie and Sofia break down what this decision actually looks like in real life. From the fast-paced, multi-client world of agency work to the deeper, more focused experience of working in-house for one brand, this conversation explores how each path shapes your day-to-day, your skill set, and your long-term growth.

They get honest about what new grads often expect versus the reality of entry-level roles, the importance of building foundational skills like communication and adaptability, and why your first job is less about title and more about what you’re learning. Whether it’s managing multiple industries in a single day or diving deep into one brand’s strategy over time, both paths offe ...