Your reputation isn’t just built on reviews anymore—it’s built in comment sections, viral clips, and TikTok conversations happening in real time.

In Episode 32, Kassie and Sofia break down how brand reputation has shifted from static ratings to social narratives shaped by the internet. From viral moments that can outweigh years of positive reviews to the responsibility we all share when posting about small businesses online, this conversation explores what reputation management really looks like today.

If you’re a founder, marketer, or anyone building a brand online, this episode is a reminder that reputation isn’t controlled—it’s co-created. And whether you participate in the conversation or not, people are already having it.

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