In Episode 30 of You Herd It Here, Kassie and Sofia break down how some of the biggest Super Bowl winners skipped the $10M TV commercial entirely—and still dominated the conversation. From DoorDash’s culturally bold moment to Chipotle’s interactive burrito giveaway and Elmo’s real-time halftime engagement, this episode unpacks why social-first strategy is officially outperforming traditional airtime.

As Super Bowl Sunday becomes a second-screen event, attention is split between TVs and phones. This conversation explores why participation now beats interruption, why engagement matters more than impressions, and how timing, relevance, and brand voice can generate massive impact without a massive budget.

If you’re rethinking how your brand shows up during major cultural moments—or wondering whether big production spend is even n ...