Join Myrdith Leon-McCormack for an exclusive conversation with Driss Zidanni, the visionary behind Lumi Morocco, a premier Destination Management Company (DMC) based in Marrakech. In this episode, Driss shares the secrets to unlocking the true magic of Morocco, moving beyond basic tourism to curate premium, soul-stirring experiences. From private hot air balloon rides over the Atlas Mountains to exclusive perfume-making workshops with Yves Saint Laurent’s former master perfumer, discover how Lumi Morocco redefines luxury travel and bespoke event planning.

Whether you are planning a destination wedding, an intimate soirée at a historic palace, or a mystical personal getaway, Driss breaks down the crucial role of utilizing a trusted DMC and highly educated local guides. Learn how his team opens doors to hidden gems and intimate cultural exp ...