What Does "Luxury" Actually Mean?...
What Does "Luxury" Actually Mean? Event Consulting with Ana Cerna of Two Social Gals

World Bride Magazine Sweet Talk- What's Love Got To Do With ... by Myrdith Leon-McCormack

Episode notes

What does "luxury" truly mean in today’s saturated event market? In this eye-opening episode of World Bride Magazine, Editorial Director Myrdith Leon-McCormack is joined by Ana Cerna, a 20-year hospitality veteran and founder of Two Social Gals, LLC. Known as the "expert behind the experts," Ana provides high-level consulting for boutique hotels, travel advisors, and wedding planners, teaching them exactly how to structure their businesses to successfully cater to high-net-worth clients.

From breaking down the distinct differences between aspirational buyers and generational wealth, to exposing the dangerous "fake it till you make it" trend of planners misrepresenting their portfolios using FAM trip photos, this conversation pulls back the curtain on the business of luxury events. Discover why accountability, strict ethics, and genuine expe ... 

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Keywords
WBM ExpertsEvent Planner