Credibility in B2B Marketing - Part 1
Workplace Intelligence by Sheryl Butchin
Episode notes
Stephanie Stocker is Vice President of Marketing and Head of Client Services at Conveyor Marketing Group, where she leads strategy for major client engagements and helps organizations rethink how credibility, visibility, and buyer trust are built in an increasingly AI-driven market. With more than 20 years in B2B marketing, Stephanie is known for her insights on buyer behavior, thought leadership, and what it takes for companies to stand out when buyers often make decisions long before the first sales conversation.
Episode Summary
In this episode, Stephanie Stocker shares how AI, changing buyer behavior, and digital discovery are transforming the way businesses earn trust and win attention. Buyers are no longer starting with company websites. They are researching through AI search, social media, online communities, and peer-driven con ...