Episode notes
LinkedIn feels a bit weird right now. Reach is down, feeds are filling up with AI-generated content and even the people who have built careers on the platform are questioning whether the effort is still worth it.
So we asked Ash Jones, founder of Great Influence and In Good Company, and one of the UK’s leading voices on personal brand.
We talk about what LinkedIn is actually useful for now, why genuinely interesting content has an opportunity to stand out, whether video really is the future of the platform and what happens when employees build audiences bigger than the brands they work for.
Ash also makes the case for a shift from “personal brand” to “creator”, explains why founders might want to think of themselves as founder creators, and tackles what all of this means whether you’re 22 and starting out, 50-something and building a portfolio career, or already creating content and wondering how much AI is too much.
And yes, we ask the big question: is LinkedIn still worth the effort anymore?