This episode welcomes Abigail Wilmore, HR leader, consultant, and founder of People Flow, a global community supporting HR professionals navigating today’s most complex people challenges. With more than 25 years of experience across luxury, fashion, and beauty, Abigail has helped shape human-centred cultures at brands including Gucci, Stella McCartney, and Tom Ford Fashion.

We explore why HR is still battling a reputation problem, the shift from blanket policies to personalised employee experience, and what happens when HR starts thinking like marketers — telling stories, shaping culture, and building brands people want to work for.

Abigail shares the top challenges facing HR today, including proving strategic value, redefining culture in a hybrid world, and understanding where AI fit ...