Guest: Arturo Saro — Founder of Madhouse Gym, entrepreneur, and community-builder.

In this episode, we unpack how Arturo opened a gym during COVID, fought through fines and uncertainty, and built Madhouse into a thriving community with a 1,200-member base and waitlist.

We cover the real mechanics of growth:

• Launching in crisis and leading through chaos
• Pricing strategy and avoiding the race to the bottom
• Creating additional profit centers inside a gym
• Mentorship, Gym Launch, and learning the right “levers”
• Accountability vs. information — why people truly change
• Developing trainers into scalable online + in-person businesses
• Building a culture so strong it becomes a movement

If you care about resilience, leadership, and building something  ...