This week we're asking: when does documenting your chronic illness become building your entire identity around it? We discuss the growing skepticism surrounding chronic illness influencers and why some audiences are starting to question what's authentic versus what's performative. We also unpack the concern over Ariana Grande's appearance, her decision to step away from the public eye, and why we feel the response from her team dismisses genuine concern by labeling it as "negativity" instead of engaging with it. Finally, we break down Nara Smith's Call Her Daddy interview and her attempt to distance herself from the trad wife label. We discuss why we don't buy the rebrand, why it feels like revisionist history, and whether audiences are being gaslit into believing the messaging that built her platform never existed. As always, we're sharing our o ...