White Rabbit Hole Podcast
by White Rabbit Integrated Communication
Follow us to discover the wonders behind branding, digital marketing, design and creative content for advocacy communication in the EU bubble.
Podcast episodes
Season 1
From Beauty to Safety: The Journey of a Digital Marketing Expert in AI-driven Startups
Welcome to the White Rabbit Hole podcast. Follow us to discover the wonders of creative digital communications for EU associations, corporates and NGOs in the Brussels bubble. We're thrilled to have Ines Knezevic joining us today. She kicked off her career in the digital marketing division at L'Oreal, where she gained invaluable expertise in the ever-changing realm of technology and marketing. After a while, she took a daring step and switched to a startup that utilises state-of-the-art AI technology to develop safety equipment for labourers. Her passion for technology and its capacity to enhance the lives of people in a variety of industries has been the driving force in her career.
How Companies Are Using AI in Digital Marketing
Today we are talking about How Companies Are Using AI in Digital Marketing. AI is a technology that has revolutionised many industries, and digital marketing is one of them. In this podcast, we will discuss the benefits of AI in digital marketing, what AI is in digital marketing, and how companies use AI in their marketing strategies.
The step-by-step Guide for a Successful EU policy Content Strategy
Today we discuss the importance of a solid communications content strategy for European associations and NGOs. Many people assume that Institutional communication content is dull and uninteresting. However, an organisation's success can rely partly on its content marketing strategy to reinforce its advocacy. What works for one organisation may not work for another, but content plays a crucial role in creating a lasting first impression for stakeholders on the receiving end.
Exploring the Impact of AI on Digital Marketing
Today's topic is centred around the debate about the impact of artificial intelligence (AI) on creativity. The discourse in the media often frames the discussion as a black-and-white issue, with AI versus artists. However, there is much more nuance to this debate than that.
The importance of Branding for associations and NGOs
Often, we think of branding as something that only consumer brands need, but in reality, branding is just as crucial for corporate and association/NGO. Effective branding can help create a unique identity, voice, and values that set them apart.Secondly, branding helps build trust and credibility. People want to work with and support brands they trust and believe in, regardless of whether they are consumer or corporate brands