Episode notesWelcome to the White Rabbit Hole podcast. Follow us to discover the wonders of creative digital communications for EU associations, corporates and NGOs in the Brussels bubble. We're thrilled to have Ines Knezevic joining us today. She kicked off her career in the digital marketing division at L'Oreal, where she gained invaluable expertise in the ever-changing realm of technology and marketing. After a while, she took a daring step and switched to a startup that utilises state-of-the-art AI technology to develop safety equipment for labourers. Her passion for technology and its capacity to enhance the lives of people in a variety of industries has been the driving force in her career.