What the Health Just Happened?

by Two Twelve Benefits

Season 4

How F3 Nation Is Transforming Men’s Lives with Fitness, Fellowship, and Faith

What if a free, early-morning workout could save your life, reshape your friendships, and even make you a better leader? On this episode of "What the Health Just Happened," F3 CEO Frank Schwartz (Dark Helmet) and Executive Director John Horton (Scratch & Win) join us to dive into the world of F3 Fitness. Fellowship. Faith. A movement changing the lives of 100,000+ men across 48 states and 24 countries. Hear raw, inspiring stories of redemption, brotherhood, epic workouts, and how a group of guys armed with only burpees, cinder blocks, and a hearty dose of weird nicknames are redefining what it means to be a man in today’s world. 5 Core Principles: FREE open to ALL men Always OUTSIDE PEER LEAD in a rotating fashion Ends in a CIRCLE OF TRUST Whether you’re seeking fitness, community, or a deeper purpose, you won’t want to miss these powerful, hilarious, and brutally honest conversations. Ready to find out what you’re truly made of? Hit play. Discover what makes F3 more than just a free workout, learn about its powerful principles, the life-saving brotherhood, and stories of struggle, vulnerability, and redemption that are inspiring men around the world. If you're searching for purpose, connection, or a shot at real leadership, this is the episode for you. https://f3nation.com Fitness. Fellowship. Faith. Timestamps of epic moments below..... (00:00) - Welcome & Nicknames: Meet the Crew & the F3 Introductions (01:06) - What F3 Means: Fitness, Fellowship, and Faith Explained (02:00) - How F3 Saved Lives: Personal Testimonies (03:54) - Decoding the Lingo: What is a “PAX?” (06:00) - F3 by the Numbers: Global Reach, States, and Countries (07:42) - Faith Component & Why It Matters (10:47) - The F3 Mission & Credo: “Leave No Man Behind...” (13:00) - Real Stories: Breaking Addictions, Building Accountability (14:47) - No Rules, Just Core Principles: Free, Open to All, Outside & More (18:19) - Peer Leadership: Why Everyone’s Expected to Step Up (20:52) - Leadership Without Titles: CEOs & Hourly Workers Side-by-Side (24:00) - Rapid-Fire: Healthy or Not Healthy (25:05) - The Circle of Trust: Where Brotherhood & Vulnerability Meet (28:40) - Leadership is Lonely — Why F3 is the Cure (29:57) - The “Magnet, Glue, and Dynamite”: Fitness, Fellowship, Faith (32:42) - Who Shows Up? Married, Single, Dads, All Welcome (35:34) - Passing It Down: F3’s Impact on Kids (“2.0s”) (37:48) - Embracing the New Guy: Supporting FNGs Into the Fold (40:02) - Is There an F3 for Women? Yes—Meet Females in Action (FIA Nation) (42:14) - No lawsuits, No Excuses: Personal Responsibility & Freedom (44:05) - How to Find F3: Word of Mouth, Search, App, and F3Near.me (45:50) - Conferences, Travel, and Unstoppable Momentum (47:05) - Naming Rituals: FNGs Get a Nickname for Life (47:18) - Final thoughts: Not a Business, Not Just a Charity—A Movement

S4 · E2

Aug 18, 2026

48:18

How Medical Research Became the Backbone of Modern Healthcare with Dr. Michael Koren & Medevidence.

What’s REALLY happening behind the scenes in healthcare innovation? Join hosts Eric Ross and Trey Lowell as they welcome renowned cardiologist and clinical research trailblazer Dr. Michael Koren, founder of the Jacksonville Center for Clinical Research and host of the nationally recognized MedEvidence podcast. In this highly engaging episode, we dig deep into the truth behind medical data, the blockbuster race to bring life-saving drugs (and GLP-1s like Ozempic) to market, and how the next wave of gene editing may CURE diseases for good. From stories of anesthesia’s wild beginnings, to the billion-dollar cost of developing new medicine, to the future of genetic breakthrough therapies happening right now in Florida, this episode uncovers the real process, politics, and promise of clinical research. Plus: the inside story on Operation Warp Speed, AI and health IT, and why the USA is pushing to bring pharmaceutical research back from overseas. Whether you’re a patient, health pro, innovator, or just love wild but true healthcare stories—this is THE episode you can’t afford to miss. 🔗 Subscribe for more insights: MedEvidence Podcast 🔗 Learn more about Jacksonville Center for Clinical Research 🔗 Follow us on social: Instagram, Twitter ➡️ For inquiries about participating in clinical trials: encoredocs.com ➡️ Explore more patient education and research: MedEvidence.com ➡️ Follow Dr. Koren and MedEvidence on LinkedIn Don’t forget to like, comment, and subscribe for more true stories from the edge of healthcare! #MedEvidence #GeneEditing #HealthcareInnovation

S4 · E1

Jul 29, 2026

49:29

Season 3

Ron Armstrong: Jacksonville Mayoral Candidate on Faith, Recovery, and Fixing the City

Ron Armstrong joins Eric Ross and Trey Lowell on What the Health Just Happened, recorded on-site at Grounds for Grace off University Blvd in Jacksonville. Ron is the founder of Sponsored by Grace, a multimillion-dollar community revitalization movement he built from the ground up in one of Jacksonville's toughest neighborhoods, and he's now running for mayor of Jacksonville. His story starts with addiction inherited from his parents at 14 years old, eleven years of reckless living, and a moment inside a church that changed everything. Sixteen years sober later, he's spent his life serving the city that gave him a second chance, and now he wants to lead it. This is a conversation about addiction, faith, second chances, and what it actually takes to run a city. Watch the full episode here: https://youtu.be/ca58yyqVRuY In this episode: Ron's path from a 14-year-old addict to 16 years sober The invitation to church that changed his life Building Sponsored by Grace into a multimillion-dollar community movement Why he's running for mayor and what's driving his campaign Taxpayer dollars, nonprofit funding, and the case for smart development Fixing healthcare access and cutting wasteful city spending 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 💜 iHeartRadio: https://www.iheart.com/podcast/269-what-the-health-just-happe-110185274/ 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🌐 Learn more: https://www.etmediagroup.co/what-the-health-just-happened 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Learn more about Sponsored by Grace and Ron Armstrong's campaign for mayor. Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #RonArmstrong #GroundsForGrace #JacksonvilleMayor #Jacksonville #Addiction #Recovery #Faith #JacksonvilleFL #WOKV #ETMediaGroup

S3 · E61

Jul 14, 2026

46:36

Storm Woerner & Patric Young | Xcel Performance, Rep to Rise & Why Movement Is Medicine

Storm Woerner and Patric Young join Eric Ross and Trey Lowell on What the Health Just Happened, recorded on-site at Xcel Performance in South Jacksonville Beach. Storm Woerner, co-owner and CEO of Xcel Performance, built one of the most respected personal training gyms in Jacksonville without spending a dollar on marketing. He wakes up at 1:30 AM, has run a 110-mile race in zero-degree weather, completed an Ironman, and turned a hard past into the discipline that runs his life. Patric Young, Jacksonville native, Florida Gators legend, SEC Defensive Player of the Year, and SEC Network analyst, was paralyzed from the waist down in a single-car accident ten days before his wedding. Four months later he launched the Patric Young Foundation and created Rep to Rise, a fundraiser that supports people living with life-altering spinal cord injuries. This is a conversation about grit, second chances, community, and why movement is medicine. In this episode: How adversity built Storm's discipline Why movement is medicine, and not always physical Patric turning paralysis into the Patric Young Foundation Building a business on word of mouth alone Rep to Rise and being grateful you can use your body 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 💜 iHeartRadio: https://www.iheart.com/podcast/269-what-the-health-just-happe-110185274/ 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🌐 Learn more: https://www.etmediagroup.co/what-the-health-just-happened 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Learn more about the Patric Young Foundation and Rep to Rise: https://www.py4foundation.org Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #PatricYoung #XcelPerformance #RepToRise #Jacksonville #SpinalCordInjury #MovementIsMedicine #Grit #PersonalTraining #SECNetwork #JacksonvilleFL #WOKV #ETMediaGroup

S3 · E60

Jul 1, 2026

46:07

Dr. Michael Mayo | The Business of Healthcare, Worker Safety, AI & Jacksonville's Unique Hospital Culture

In this episode, we sit down with Dr. Michael Mayo, Executive in Residence at Baptist Health and Chair of the AHA's Region 4 Policy Board, to talk about what 32 years of healthcare leadership actually teaches you, why Jacksonville's hospital systems are doing something no other city in the country is doing, and what the future of healthcare policy, AI, and workforce development looks like from someone who has been at the center of it all. Dr. Michael Mayo spent his early twenties building truck tires at Goodyear to pay for school. A job in hospital collections in Fort Worth changed his path, and three decades later he had led some of the largest health systems in the country, including a decade as president of Baptist Medical Center Jacksonville before becoming CEO of Baptist Health in 2021. In this episode we cover: Why he says his failures taught him more than his wins and what that means for how he leads Why hospitals legally cannot turn anyone away from the ER and what EMTALA actually means The rising violence healthcare workers face on the job and the policy fight to make assaulting one a crime anywhere in the hospital How AI is already reshaping medical coding and clinical documentation inside real hospitals Why Jacksonville's competing hospital systems sit down together and collaborate, and why no other city does it quite like this How extended family showing up at the last minute can override a patient's own end-of-life wishes, and why advance directives matter 🎬 Watch on YouTube: https://youtu.be/ZzjJhm3DcSo 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 💜 iHeartRadio: https://www.iheart.com/podcast/269-what-the-health-just-happe-110185274/ 🌐 Learn more: https://www.etmediagroup.co/what-the-health-just-happened Hosted by Eric Ross and Trey Lowell | Powered by ET Media Group | Airs weekly on WOKV 104.5 #WhatTheHealthJustHappened #HealthcarePodcast #Jacksonville #BaptistHealth #HealthcareLeadership #WOKV

S3 · E59

Jun 22, 2026

1:05:48

Matt Berseth & NLP Logix | Why Every Business Needs an AI Strategy Right Now

Here's the RSS description: We filmed this one inside the NLP Logix office in Jacksonville and the building alone told part of the story. Green and red lights on every desk. A swag closet. A Rubik's Cube. And a whole lot of people doing work that most of us could not explain but all of us benefit from. Matt Berseth is the Chief Information Officer and co-founder of NLP Logix, one of the fastest growing AI companies in the country. He and his co-founder Ted started the company 15 years ago when everyone was talking about collecting big data and nobody was asking what to do with it. That question became a company. NLP Logix builds enterprise AI, data, and software solutions that deliver real results. Not demos. Not proofs of concept. Production-ready AI that changes how businesses operate. They work across healthcare, financial services, insurance, transportation, construction, government, nonprofits, sports, and consumer goods. Their tagline is AI Realized, and the point of that tagline is that technology in a business setting is only worth something when it drives an outcome. They have the receipts. One healthcare client went from 45 minutes per chart down to 20 minutes across 400 professionals without sacrificing quality. That is the kind of result they are built around. They are also doubling their office space. That tells you everything you need to know about where this is going. We are two self-described cavemen when it comes to AI. Matt was patient with us. It made for a really good conversation. In this episode: How NLP Logix went from a curiosity about the Netflix algorithm to an enterprise AI company working across nearly every industry What AI Realized actually means and why real results are the only metric that matters The SaaSpocalypse, the build vs. buy equation, and why your Salesforce bill might not make sense much longer What coding agents actually are in plain English and why engineers using them are saving 15 hours a week AI and job replacement, the honest answer, and why the bottlenecks just moved How middle and high schoolers in Jacksonville are using Claude and ChatGPT to build real solutions at hackathons Why AI literacy matters more than a computer science degree right now Where small businesses should actually start and why going to break things is legitimate advice UNF, the Jacksonville AI ecosystem, and why data science is a team sport 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 ▶️ YouTube: https://youtu.be/0F0CDQNLEBo 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #NLPLogix #ArtificialIntelligence #EnterpriseAI #SaaSpocalypse #BuildVsBuy #AIStrategy #FutureOfWork #AILiteracy #Jacksonville #WOKV #ETMediaGroup #DataScience #CodingAgents #AIInBusiness

S3 · E58

Jun 8, 2026

46:24

Aquarian Clinic | Direct Primary Care, Regenerative Medicine, and How to Cut Healthcare Costs

This week we pulled up to Aquarian Clinic in Riverside, Jacksonville and sat down with the full leadership team for one of the most entertaining and genuinely useful healthcare conversations we have had on this show. John Kenny is a divorce lawyer who got run over by a car at 40mph, still saved $30,000 that year on healthcare, and built a clinic around what actually works. Chief Experience Officer Traylor Roberts was patient number three. Daniel and Sandra Tribby found their way to the team the same way most patients do. They experienced it and never left. Aquarian Clinic is the real deal. Beautiful space, incredible staff, and a model built around actually caring for people instead of rushing them out the door. They do direct primary care, hormone care, regenerative medicine, medical weight loss, aesthetics, and a whole lot more for individuals, families, and businesses. Every new patient starts with an hour long consultation and blood work that tells the full story, not just whether you fall inside the normal range. We talked about why feeling normal is not the goal, what it looks like when a business gets proactive about employee health, and why the energy in that building hits different the second you walk in. In this episode: Why John went from $40,000 a year in health insurance to founding Aquarian Health and what direct primary care actually saved him The difference between direct primary care and advanced primary care and why the upgrade matters for both individuals and employers Regenerative medicine with Dr. Stowers, 30 plus years in and former head physician for FSU athletics, and why PRP and bone marrow treatments are not new or experimental Peptides, what they actually do, why sourcing and medical oversight matter, and why scrolling Instagram is not a care plan Hormone care and why labs inside the normal range can still mean you feel terrible every single day Real employer data showing 38% fewer ER visits, 63% fewer hospitalizations, and up to $2,400 saved per employee per year Why the 22 and a half day average wait time for primary care is quietly destroying your benefits spend Normal sucks and what optimization actually looks like at any age 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 ▶️ YouTube: / @whatthehealthjusthappened 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #AquarianHealth #DirectPrimaryCare #HealthcareInnovation #HealthOptimization #RegenerativeMedicine #Peptides #HormoneHealth #EmployeeBenefits #Jacksonville #WOKV #ETMediaGroup #Wellness #NormalSucks

S3 · E57

Jun 1, 2026

48:34

Eric Ross & Trey Lowell | Fighting Healthcare Costs, Fitness, Faith & Wellness

We sat down this week thinking we were going to have a shorter, more structured episode… and within about five minutes we were talking about healthcare costs, fitness, faith, fatherhood, editing videos at 2AM, youth sports, Medishare, rucking, AI, creativity, golf simulators, and John Daly potentially pulling up to Jacksonville in an RV. So yeah… we completely went off script. This episode was less of an interview and more of a real conversation between two guys trying to stay healthy, build businesses, raise families, create meaningful work, and navigate a world where healthcare, wellness, and life itself just keep getting more complicated. We talked about some of the books, newsletters, and people shaping the way we think about health and wellness, why most people overcomplicate fitness, why movement matters more than perfection, and why quality storytelling still takes actual human effort no matter how many AI tools get launched. Somehow we also got into church, parenting, youth sports coaches, experiential marketing, podcast dreams, Jacksonville ideas, and why waving at strangers is probably healthy. In this episode: * Why “Never Pay the First Bill” may be one of the most important healthcare books people can read * The healthcare newsletters, authors, and voices currently shaping how we think about rising healthcare costs and wellness * Fitness in your 40s, staying lean, lifting weights, movement, walking, and why consistency beats optimization * Medishare, alternative healthcare models, and frustrations with the current system * Why rucking and simple habits may be one of the easiest ways to improve your health * Faith, fatherhood, church, mentorship, and trying to become better men for our families * Trey’s recent production projects with Comcast, Defender, ET Media Group, and experiential activations around the country * The reality of editing, creative burnout, AI video tools, and why good storytelling still takes time * Future Jacksonville projects, golf simulators, UNF ideas, Joby Martin, and John Daly somehow entering the conversation * A surprise appearance from Ila Ross that completely stole the show 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 ▶️ YouTube: https://www.youtube.com/@whatthehealthjusthappened 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #Healthcare #Fitness #Wellness #Faith #Fatherhood #Rucking #HealthcareCosts #Podcast #Jacksonville #WOKV #ETMediaGroup #Leadership #CreativeLife #MentalHealth

S3 · E56

May 26, 2026

46:49

Quang X. Pham I Cadrenal Therapeutics and the Drug Changing Cardiovascular Care

We sat down with Quang X. Pham and we genuinely did not know where to start. Retired Marine Corps helicopter pilot. Author. Keynote speaker. CEO and founder of Cadrenal Therapeutics, a NASDAQ-listed biopharmaceutical company trading under CVKD And a guy who started fishing in the Saigon River during a war. Quangs story is one of the most remarkable we have ever heard on this show. Born in Saigon, evacuated on one of the last planes out of South Vietnam, classified as an illegal alien when he arrived in the United States, and yet he went on to fly helicopters for the Marines, write two books, and become the first American of Vietnamese heritage to lead a biotech IPO on Nasdaq. Only in America. But this episode is not just his backstory. We go deep into the FDA drug approval process, what it actually takes to get a novel drug to market, and why 17 years and over a billion dollars is not unusual before a single pill ever reaches a patient. In this episode: - How he escaped Saigon in 1975 as part of the less than 1% who got out, and why his father spent 12 years in a prison camp after the war ended = Why he joined the Marine Corps to pay back his citizenship, and what a $1 million investment per pilot actually looks like - The ER Principle from his Forbes Books release Underdog Nation, and why effort without the right result is just noise - What Cadrenal Therapeutics does and why tecarfarin could be the answer for patients with implanted cardiac devices who have been underserved for decades - The 17-year, billion-dollar process to get a drug approved, broken down in plain English with a baseball analogy you will not forget - Why only 46 new drugs got approved last year and why that number is not nearly enough - What orphan drug designation means and why it is the only reason small companies like Cadrenal can exist - How COVID changed biotech fundraising forever and why Zoom made the road show global - Sight fishing for cobia off Ponte Vedra Beach, wahoo sashimi the same day you catch it, and Jacksonville golf course rankings 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 ▶️ YouTube: @whatthehealthjusthappened 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #QuangXPham #CadrenalTherapeutics #CVKD #MarineCorps #Vietnam #Biopharma #FDA #DrugApproval #UnderdogNation #Jacksonville #JacksonvilleFL #Podcast #WOKV #Entrepreneur #Leadership #Healthcare #CEOLife

S3 · E55

May 19, 2026

47:42

Nigel Green | Sea Suite, CEO Coaching, Boardroom Decisions & Executive Conviction

We sat down with Nigel Green, CEO and founder of Sea Suite, and he came back for round two with something completely different. Nigel has spent his career advising CEOs, auditing go-to-market teams, and working as an operating partner for private equity firms that buy and sell healthcare companies. But what he built with Sea Suite is unlike anything we have heard of before. It starts with a simple truth: the boardroom cannot solve every problem. Some decisions are yours alone, and no amount of data, advisors, or consensus will get you there. That is what Sea Suite is built to fix. In this episode: - How a freezing cold surf session in January 2017 changed the entire direction of Nigel's career - Why Nigel walked away from a Fortune 500 job, left stock on the table, and bet on himself - What Sea Suite actually is and who it is designed for - Why 40% of executive time is spent on decisions that leaders themselves admit are being handled poorly - How information overload makes hard decisions harder, not easier - What a two-day intensive with Sea Suite looks like from the moment you land in Jacksonville - Why fly fishing and surfing are not the fun part, they are the hard part, and that is the point - The difference between consensus thinking and conviction, and why only one of them actually leads to a decision - Why Nigel buys NDAs, private chefs, and a house in a quiet neighborhood to make this work - Why if you hear this and it is not a hell yes, it is probably not for you 🎙️ Listen & Subscribe: 🎧 Spotify: [https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0](https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0) 🍎 Apple Podcasts: [https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326](https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326) ▶️ YouTube: @whatthehealthjusthappened 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🌐 whatthehealthjusthappened.com 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened 🌊 @seasuiteers Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #SeaSuite #NigelGreen #CEOLife #ExecutiveCoaching #Jacksonville #DecisionMaking #Conviction #FlyFishing #Surfing #Leadership #JacksonvilleFL #Podcast #WOKV #Entrepreneur

S3 · E54

May 13, 2026

47:43

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