DJing, Radio & Marketing Hide & Seek Festival | Imogen Delooze
Episode notes
In this episode of What’s Cookin?, we sit down with Imogen Delooze, a DJ, radio host at Unity Radio and marketing manager for Hide & Seek Festival, one of the UK’s fastest-growing dance music festivals co-founded by Josh Baker.
Imogen opens up about wearing multiple hats in the dance music industry and how she balances life between DJing, radio and the fast-paced world of festival marketing. We get into how her relationship with music started, what first pulled her into dance culture and the journey from music lover to stepping behind the decks herself.
We also dive into her role at Hide & Seek Festival, breaking down what actually goes into building hype around a major event, how festival campaigns come together behind the scenes and why social media has completely changed the way dance music events are marketed today.
Alongside this, we talk about her journey into radio hosting with Unity Radio, the pressure of live broadcasting, curating music for radio versus club sets and what makes a genuinely great guest conversation.