What's Appenin'? - Episode 5 with Elizabeth Klosterman

Elizabeth Klosterman, who currently oversees app promo for Finance, Healthcare, Travel, and Services and Distribution at Google, stops by the podcast this week. We talk about the boom in health and wellness apps, rooted in convenience and personalization to the consumer. Elizabeth shares some of her own experiences, as well as what marketers can do today to capture the growing industry.