From Hollywood to Higher Ed: A Co...

From Hollywood to Higher Ed: A Content Director on Pivots, Purpose, and Showing Up

What She Does Podcast by Annie Sinzinger & Liane Starr
S1 · E15
Mar 31, 2026
37:08

Episode notes

What does a Content Director actually do—and how do you build a storytelling career that aligns with your values and evolves with your life?

In this episode, Anne Bergman, Director of Content at Claremont McKenna College, shares her candid journey from entertainment journalism to mission-driven storytelling in higher education. She opens up about the pivots, pay cuts, and “yes before you’re ready” moments that shaped a career defined by curiosity and purpose.

We also explore:

• The day-to-day reality of content creation in higher education

• How to make complex ideas feel accessible without dumbing them down

• Balancing a demanding career with motherhood and caregiving

• How embracing AI tools can increase efficiency without erasing creativity

• Why non-linear career paths often lead somewhere more meaningful

Whether you’re rethinking your path, navigating a pivot, or just curious about what content leadership looks like from the inside—take a listen.

Keywords

career pivot
content director
content strategy jobs
higher education marketing
working mothers career
women in media careers
storytelling in marketing