How to Start a Podcast for Your Business (Without Wasting Time or Money)

In this episode, we break down the real reasons why businesses should (and shouldn’t) start a podcast. From defining your strategy and goals, to using podcasts for SEO and brand awareness, we cover what actually moves the needle - especially for small businesses.

We also dive into:

• Why “everyone’s doing it” isn’t a good enough reason
• How podcasts can boost your search visibility (when done properly)
• The importance of transcripts, written content, and keywords
• Whether you should monetise or focus on building authority
• How RSS feeds distribute your podcast automatically
• Practical tips on recording, batching content, and staying consistent

Whether you're a startup, a growing business, or just exploring new marketing channels, this episode will help you decide if podcasting is worth your time and how to do it properly if it is.