#4: In this in-person episode of What Couples Want, Kim + Caroline record together from Calgary after Caroline’s last-minute trip from Costa Rica.

They take a deep dive on the wedding industry + unpack what’s really happening in the luxury wedding market, why mid-tier weddings are getting squeezed, and how “fake luxury” is being filtered out by both couples and AI tools like ChatGPT.

The episode explores how AI visibility works in real time, and what plays a role in being recommended by ChatGPT. They also introduce North + South’s blog writing subscription, talk candidly about community and mentorship, and break down real wedding planning questions couples searched on ChatGPT during the week of December 9, 2025.

David Jachetta | Business Strategist :  ...