#2: In this episode of What Couples Want, we are getting real about where couples are actually finding their wedding vendors in 2025. If you have ever wondered why Instagram feels slow or why your content is not hitting the way it used to, this episode is going to feel like a deep exhale. We walk through the five places couples are searching right now and how you can put your energy into the spots that truly move the needle.

We start with Kim’s engagement story and the unexpected way referrals played a role in her ring journey. It sets the tone for the entire conversation because referrals are still one of the strongest booking channels in the wedding world. When people love you, they talk about you.

From there we dive into TikTok and why it has become the secret search tool for couples planning weddings. We talk about the quick tweak ...