Gen Z is rewriting India’s e‐commerce playbook: trends over brands, content‐to‐commerce journeys, and immersive app design that delivers instant gratification. Flipkart’s CFO Ravi Iyer and SVP Ramesh Gururaja unpack how creator‐led video, affordable pricing, delivery guarantees, and review videos build real trust and conversion.

They also discuss the rise of video commerce, AI innovation, and Flipkart’s new "Digital Creator Cities", which empower digital creators to produce high-quality content and connect directly with online shoppers. The conversation offers an insightful look at how technology, creativity, and community are coming together to shape the future of e-commerce.