Jeff Schwartz is a CEO who believes that how you treat people — customers, employees, partners — is not a soft consideration sitting alongside the business strategy. It is the strategy.

His leadership journey began not in a corporate boardroom, but around a campfire at Camp Timberlane in Haliburton, Ontario, where his time as a camper, counsellor, and unit head instilled in him lessons of teamwork, resilience, and community that became the foundation of his leadership style. From there, nearly two decades at Bell Canada and a high-growth run at Brookfield Infrastructure's Enercare brought him to Go Lime — Canada's leading digital first provider of home and commercial services — where he has led one of the most interesting business transformations in the Canadian consumer market: dismantling an opaque, high-pressure rental industry and repla ...