Episode notes
Kristin Zhivago has spent decades doing marketing and sales turnarounds for companies ranging from startups to IBM. Her verdict? Most businesses are making promises nobody asked for, and losing customers they never even knew they were losing. In this episode, Kristen and Jackson unpack the three missing ingredients that separate leaders who scale from those who stall: relevance, decisiveness, and embracing humanity authentically. Plus, the two word piece of advice that changed everything for Kristen at age 50.
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0:00 - Introduction & Kristen's background
1:30 - From Silicon Valley agency to revenue strategist
3:30 - The buyer journey: what sellers completely miss
7:00 - Embracing humanity authentically in the age of AI
11:00 - What marketing really is and why most brands get it wrong
18:00 - Relevance: why your promises may not matter to anyone
23:00 - How to interview your customers the right way
28:00 - Decisiveness when information is abundant but wisdom is scarce
36:00 - Love, Leverage & Logistics: Kristen's new book 4
2:00 - Final advice for every visionary leader
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