The VertiGals talk about vertical writing pay rates and freelance writing, and sit down with Austin Herring to talk about the business of verticals, vertical production, and how to write for vertical production.

Austin Herring is the founder and CEO of Snow Story Productions, one of the largest vertical production companies in the U.S. A veteran writer, producer, and director, he has been at the forefront of the microdrama boom, helping shape the future of short-form storytelling through hit series, innovative production models, and a commitment to raising the bar for the vertical format.