#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman
Don't Blame the CRM by Vainu
Episode notes
In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps).
Note: this episode contains a few of minutes of screensharing, which of course cannot be seen on a podcast. But we have this episode on our YouTube channel @vainuapp so you can check the screenshare there.
Segment 1: Understanding Your Audience
- Learn how defining your Total Addressable Market (TAM) and Ideal Customer Profile (ICP) is crucial for aligning go-to-market strategies and optimizing budget allocation.
Segment 2: Delving into TAM, SAM, and SOM
- Understand the differences between TAM, Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) and how tools like Vainu aid in strategic planning.
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Keywords
icplinkedinb2b salesb2bmarketingb2b marketingrevenue operations