Don't Blame the CRM is a podcast dedicated to helping B2B sales, marketing, and revenue ops people to succeed in their jobs through company data. We talk about CRMs, data enrichment, lead management, company data, prospecting, data analysis, segmentation, and many other topics. Manual data entry, irrelevant data, lack of data, or incorrect data are all problems data professionals in B2B marketing and sales are facing. We don ...
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There’s a growing amount of new RevOps people in the Nordics. If you’re one of them, what key things should you focus on? Tune in to the first panel discussion of vloxq’s new OPEX Community, where Lotte Nedergaard Lauridsen, SaaS Lead & Co-founder of Helion B2B, Alexander Mason, CRO at Retriever, Wilma Eriksson, CRO and Co-founder of vloxq CPQ, and Mikko Honkanen, CEO and Co-founder of Vainu discuss the most critical trends and their impact on revenue generation and enablement in 2023, including: – the most essential actions and best practices that will help RevOps professionals to better align their teams and strategies to optimize revenue gen in 2023 – predictions about the future and their potential impact on the RevOps function, allowing RevOps professionals to proactively adapt and plan for changes to ensure success. This episode is a recording from a live webinar on 15 March 2023.
Communication fatigue is a real challenge. People—including your potential buyers—are being bombarded with messages daily. Given that this is unlikely to change anytime soon, what can you do? We teamed up with Sharen Murnaghan (HubSpot), Joakim Steenfos (Radiant), and Per Allin (Contractbook) to answer this very question and give you actionable tips on how sales teams can tackle communication fatigue among prospects. Expect to learn about –a sales model that’ll increase your hit and win rates –how to integrate existing customers into new business strategies –which channels B2B companies should be using –how to increase account engagement by improving your segmentation And more! This episode is a recording from a live webinar on 9 March 2023.
In this episode, Vainu's co-founder Mikko discussed with Henri Ripatti, Sales Operations Director at Supermetrics, one of the fastest-growing SaaS businesses in the Nordic countries. At Supermetrics, an operations team of seven is currently spending almost half of their time on Salesforce-related tasks. How does this lean SalesOps team at Supermetrics orchestrate a tech stack of 30 different sales and marketing technologies – most integrated with Salesforce? How does a company growing almost 40% yearly apply product-led and sales-led motions? When and with which opportunities should a sales team be involved in the sales process vs. applying only a self-serve approach? And more! --- Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit https://www.vainu.com
In our 16th Don't Blame the CRM podcast episode, we discussed with Elisabeth Norberg, Revenue Operations & Intelligence Manager at Swedish telecommunications software company, Telavox. Knowing your customers is essential. With a background in marketing and having worked with RevOps for close to 4 years, Elisabeth is acutely aware of this fact, and today she’s here to share some of her knowledge with all of us. Expect to learn: – What other tips does Elisabeth have for the newcomers in the RevOps space – Why should RevOps people be spending time on sales calls – What are some of the latest trends RevOps teams need to pay attention to – How and why RevOps plays an essential role in post-acquisition at Telavox – How Telavox runs sales, marketing, service, and also CS in HubSpot And more! --- Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit www.vainu.com.
In this episode of the Don't Blame the CRM podcast, Mikko Honkanen, Vainu co-founder, and Lotte Nedergaard Lauridsen, co-founder, partner & SaaS lead at Helion B2B, discusses the challenges and best practices for managing data and properties in HubSpot. Lotte has been working with implementing and building HubSpot setups for the past 8 years and knows the ins and outs of the system, whereas Mikko, one of the product leads at Vainu, is always on the lookout for the best possible ways to deliver company data so that it's easy to use and actionable. – What are companies' most common pitfalls in managing their HubSpot data? – Are the CRMs of SaaS companies generally in good shape or not? – How do you start building a HubSpot data setup that serves your business goals? – How do you start a data cleanup or migration project? And more! --- Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit www.vainu.com.