Should you obsess over occupancy or profit margin? Balance your income goals with value creation for your guests.

• ○ High hopes for high profits will kill your bottom line. When you are on the moon, but need to come down to earth with pricing expectations...

• ○ Shooting for totally occupied here is the issue with trying to maximize revenue this way

  1. Less turnover time so you will have a worn down, beat up vacation rental

  2. Your cleaners and maintenance staff will hate you and think you are crazy

     (you are keeping them employed, but are constantly doing mission impossible and your guests won’t be thrilled)

1. Think of someone smoking or bringing a pet and then an ...