Episode notes
Being focused on a niche can help bring the riches
Pet friendly example
Event-friendly rental (think family reunion, team gather and not a party house)
Escape to nature, getting away from computer screens - you can market this ‘unplugging’
Business travelers
By focusing on a core audience, they are more likely to enjoy and return. You can charge premium rates (as much as 25% more) when you have a niche focused rental that is executed the right way because you are speaking directly to emotion, desire, and need.
Keywords
vacation rental niche