Being focused on a niche can help bring the riches

Pet friendly example

Event-friendly rental (think family reunion, team gather and not a party house)

Escape to nature, getting away from computer screens - you can market this ‘unplugging’

Business travelers

By focusing on a core audience, they are more likely to enjoy and return. You can charge premium rates (as much as 25% more) when you have a niche focused rental that is executed the right way because you are speaking directly to emotion, desire, and need.