Episode notes
Information overload: your guests have too much info, how simplifying your marketing will win big in 2022 and beyond
a. Your message needs to highlight WHO the property is for
b. Price needs to signal your ideal demographic
c. Description needs to match your headline and marketing message
d. Do not try to be everything to everyone, this is a recipe to win nothing.
e. Make sure your marketing is uniform across your listings, direct booking website, social media, email list
f. What simplifying your message looks like in 2022 - an example of good vs bad.
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